Guided By Voices – Mag Earwhig!
Released May 20th, 1997 on Matador Records
Guided By Voices was never supposed to be a full-time thing. Formed in the late 1980s as a real band, it slowly morphed into a revolving door of Dayton, Ohio musicians – basically anyone who would come over and drink with 4th-grade teacher Robert Pollard. 1992’s Propeller caught Pollard by surprise when it found a listener base in the wake of the Alternative Revolution, a base that expanded exponentially with the one-two punch of Bee Thousand and Alien Lanes. Under The Bushes Under The Stars, a 1996 album recorded with Pixies bassist Kim Deal, solidified that base, but by 1997 Pollard was pushing at the boundaries of what was possible with his new found underground rock star status, a status that had finally allowed him to ditch his day job and pursue his high-kicking rock frontman dreams full-time. To this end, he got rid of the 1992-1996 Guided By Voices lineup and hired Cleveland garage band Cobra Verde to be his backing band; the first record of this lineup was Mag Earwhig!, the last great Guided By Voices album.
Mag Earwhig! is at once much more professional sounding than previous Guided By Voices efforts (except perhaps for the “sterile-sounding” REM-aping 1986 EP Forever Since Breakfast) and as a result it can be jarring for a listener who has been going through the band’s ridiculously lengthy discography. The joke of this is encapsulated in the sketch-song “I Am Produced”, which finds Pollard musing on all the prepping and packaging that goes along with bigger recording contracts and studio time. As a “pro-level” GBV record, it’s still messy and filled with a certain willful need to colour outside of the lines; “The Old Grunt”, “Are You Faster?”, “Choking Tara”, “Hollow Cheek”, and the title track are all barely filled-in sketches in the vein of what studded the length of Bee Thousand. At the same time, there are any number of songs that point the way toward the rock-melody-genius three-minute British Invasion style tracks that would comprise the band’s output up until 2004; “Bulldog Skin”, “Not Behind The Fighter Jet”, “Portable Men’s Society”, “Jane Of The Waking Universe”, and the utterly sublime “The Colossus Crawls West” are among the best of Pollard’s compositions, overall, but it is interesting that the best track on Mag Earwhig!, the high-energy “I Am A Tree”, is actually a composition by Cobra Verde’s Doug Gillard.
After, GBV would release a major label debut, Do The Collapse, that was a crushing bore, with few exceptions. They would release some solid albums after that, both before the 2004 breakup and after the 2012 reunion, but none would hold a candle to the classic lineup or to Mag Earwhig!.